Experience. Innovation.
BENEFITS OF WOOL
Wool is breathable, durable, flexible, and anti-microbial; no synthetic product. There is no more versatile or reliable choice for all-season comfort, protection, and performance.
WOOL MEANS
Natural UV protection
Wool helps protect against the potentially damaging rays of the sun. Testing of various textiles in clothing show that wool has a natural UV protection factor of 30+ in more than 70% of cases—much higher than most synthetics and cotton.
Fire Safety
Anti-Allergy
Wool does not grow mold that can lead to allergic or other reactions.
Less static electricity
No VOC (Volatile Organic Compounds)
VOCs are organic chemicals that vaporize and enter the atmosphere as an air pollutant. Wool is a natural product and emits no VOCs. Wool can also clean the air around it by absorbing a number of VOCs from surrounding materials, and lock this within the fiber core permanently.
Safer insulation
PERFORMANCE
One Fabric, Four Seasons
You know wool equals warmth, even when wet. But a thin layer of American Merino wool is also ideal to beat heat. It’s breathable, wicks sweat, and helps regulate skin temperature in any season.
Naturally odor-resistant
Moisture wicking and protecting
Wool pulls moisture vapor away from your skin before it can become sweat. And it can absorb more than 30% of its weight before it even feels damp. And it works the other way too, taking on a heavy dose of external moisture before you ever feel it.
Natural durability
Always breathable
The air spaces in wool fabric insulate, but also allow moisture to easily pass through. This keeps your skin dry and enhances your body’s temperature control.
“I love a good wool suit, and I appreciate the fact that it’s a natural fiber. I know where it comes from, and I know how it’s bred. And it’s built to last. It breathes, and it feels good.”
Jason Clarke
STYLE
Exclusive and luxurious colors
Designers love wool because its fibers absorb dye deeply and uniformly. This provides a brilliant choice of intensely rich colors and shades.
A silhouette every tailor appreciates
American Merino wool fabrics offer you what tailors refer to as excellent “drape”. This means clothes that fit ideally, hold their structure beautifully, and follow the form of your body effortlessly.
Style in any season
Wool fibers help fabrics breathe. This keeps your skin dry and comfortable. From summer performance apparel to fall suits and winter coats, nothing looks more luxurious or keeps you comfortable in any climate like American Merino wool.
A silhouette every tailor appreciates
American Merino wool fabrics offer you what tailors refer to as excellent “drape”. This means clothes that fit ideally, hold their structure beautifully, and follow the form of your body effortlessly.
Style in any season
Wool fibers help fabrics breathe. This keeps your skin dry and comfortable. From summer performance apparel to fall suits and winter coats, nothing looks more luxurious or keeps you comfortable in any climate like American Merino wool.
ROOM & HOME
Brilliant colors
Interior designers love wool because it absorbs dye deeply and uniformly. This provides a brilliant choice of colors and shades to bring life to any room or surface.
Resilient beauty
Wool items last because wool fibers can be bent more than 20,000 times before breaking. Fibers that bend without breaking help resist abrasion, hide wear and tear, and preserve the beauty of furniture.
Easy care
At the microscopic level, wool fibers have scales that overlap like shingles on a roof. This keeps dust and dander on the surface of upholstery, bedding, or drapes—where it can be vacuumed or brushed clean.
Resilient beauty
Wool items last because wool fibers can be bent more than 20,000 times before breaking. Fibers that bend without breaking help resist abrasion, hide wear and tear, and preserve the beauty of furniture.
Easy care
At the microscopic level, wool fibers have scales that overlap like shingles on a roof. This keeps dust and dander on the surface of upholstery, bedding, or drapes—where it can be vacuumed or brushed clean.