Wool is never fast fashion.
Experience. Style.
Luxurious? Always. Contemporary? More than ever.
Designers and fashionistas are experiencing a growing passion for American Merino wool. Its shape, form, and drape, as well as its ability to hold rich and luxurious colors, provide a palate of both fashion forward and high function possibilities.
As today’s fashion houses blend couture with casual, wool again reigns supreme. Welcoming innovation in everyday casual wear, while still working wonders on the catwalks.
This season, no matter the season. Be it formal, business, or entirely casual, take the luxury and the legacy of wool and make it your own.
Exclusive and luxurious colors
Designers love wool because its fibers absorb dye deeply and uniformly. This provides a brilliant choice of intensely rich colors and shades.
A silhouette every tailor appreciates
American Merino wool fabrics offer you what tailors refer to as excellent “drape”. This means clothes that fit ideally, hold their structure beautifully, and follow the form of your body effortlessly.
Style in any season
Wool fibers help fabrics breathe. This keeps your skin dry and comfortable. From summer performance apparel to fall suits and winter coats, nothing looks more luxurious or keeps you comfortable in any climate like American Merino wool.
A silhouette every tailor appreciates
American Merino wool fabrics offer you what tailors refer to as excellent “drape”. This means clothes that fit ideally, hold their structure beautifully, and follow the form of your body effortlessly.
Style in any season
Wool fibers help fabrics breathe. This keeps your skin dry and comfortable. From summer performance apparel to fall suits and winter coats, nothing looks more luxurious or keeps you comfortable in any climate like American Merino wool.
NATURAL SUSTAINABILITY
Wool is earth and fashion friendly. Each year, sheep grow a coat or “fleece.” In spring they get a shearing. This doesn’t harm the sheep, involves no chemicals, uses low energy, and produces no harmful by-products or emissions. In landfills, wool decomposes rapidly returning valuable nutrients into the soil.
“I have worked with wool all my life as a designer. There’s so much more to it than knitwear – it’s an amazingly versatile material and can be used in so many different ways from chic to rustic.”
Donatella Versace
Truth
No other fiber holds color more richly, drapes more beautifully, or provides all-season comfort like wool.
MYTH #1: ITCHY AND SCRATCHY
American Merino wool fibers are incredibly fine—making a fabric that feels soft and gentle to the skin. Nothing has, or likely ever will, compare to the touch of wool in a fine suit.
MYTH #2: HEAVY AND BULKY
Thin layers of wool work miracles for a wardrobe. Wool fabric also drapes beautifully in suits, skirts, and coats, while also adding an unmistakable element of distinction to any accessory.
MYTH #3: WINTER ONLY
Wool is cool summer fashion. Especially in athletic apparel. It’s flexible and naturally odor-resistant. It breathes, wicks sweat, and has a UV protection factor of 30+.